Social Media and Management


The editors for Emerald's Advanced Series in Management proudly (pre-)announce the following two volumes on Social Media and Management currently in progress --when the volumes are made available for sale (expected: mid- to late-2013), you will be able to find them here!  Thank you for your interest in this exciting topic!!!


Social Media in Strategic Management
Advanced Series in Management, vol. 11
Miguel R. Olivas-Luján and Tanya Bondarouk

              Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders.  Strategically-minded managers, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important constituents are taking place as a result of the widespread availability and creative use of these new technologies. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed.  This volume in the Advanced Series in Management bridges empirical and theoretical approaches to identify and demystify this set of emerging, exciting new family of user-generated content technologies.

              With contributions from and about a wide diversity of countries, from emerging to established, researchers and informed practitioners will find intriguing, diverse perspectives on how the social media revolution challenging managers and management scholars. Involving disciplines as different as management, communications, information technology, personnel, finance and others, contributions in this book will be cited in future research projects or used in classrooms and other training settings by those more likely stay in the leading edge of this family of innovative tools.  

Tentative Table of Contents

Strategic Management in Social Media: The Leading Edge 
Miguel R. Olivas-Luján and Tanya Bondarouk

Digital Behaviours and People Risk: Challenges for Risk Management
Prof Andy Phippen and Dr Simon Ashby

Leveraging Social Media Technology for Business Transformation: The Case of Corporate Social Communities
Richard L. Gruner, Damien Power and Paul K. Bergey

Strategic Management and Social Media: An Empirical Analysis of Electronic Social Capital and Online Fundraising
Ray Henry and Lisa Bosman

Disentangling the Strategic Use of Social Media in the Insurance Industry: A Value Co-creation Perspective
Emanuele Castriotta, Paola Barbara Floreddu, Maria Chiara Di Guardo and Francesca Cabiddu

You Might Be Admired but Are You ‘Liked’? Orchestrating Corporate Reputation Co-Production on Facebook
Anna Zarkada and Christina Polydorou

Social Media as a Strategic Tool: Going beyond the Obvious
Poonam Arora and Carolyn E. Predmore

Increasing Dynamic Capabilities of Health Organizations with Social Media
Ricky Leung

Social Media Champions – Drivers and Sophistication Process of Social Media in Strategic Management
Lukasz M. Bochenek and Sam Blili

Innovation Management, Lead Users and Social Media – A Conceptual Framework
Markus Ernst, Alexander Brem , and Kai-Ingo Voigt

Social Media as Enabler of Crowdsourcing Business Model
Ivan Župič

Social Media as Marketing Strategy: An Exploratory Study on Adoption and Use by Retailers
Carlota Lorenzo-Romero, Efthymios Constantinides and María-del-Carmen Alarcón-del-Amo

Culture and Social Media: Differences between the U.S. and Japan
Satoko Suzuki and Kosuke Takemura

Social Media in Emerging Markets: India and Mexico
Pramila Rao


Social Media in Human Resources Management
Advanced Series in Management, vol. 12
Tanya Bondarouk and Miguel R. Olivas-Luján

              Social media have radically shifted the way people relate with each other and with organizations in technology-mediated ways; few areas are being impacted more strongly than Human Resources or Personnel Management.  Attraction of candidates, internal communication with employees, communication with and among people; creation, design, testing and promotion of new services, new ways of organizing are appearing and changing the landscape at record speeds.  This volume in the Advanced Series in Management utilizes empirical and theoretical approaches to shed light on this exciting set of emerging, stimulating new uses of technology that stretch creativity beyond conventional limits.

              Experts from around the world have joined efforts to share their findings in this volume dedicated to students, researchers and informed practitioners. This variety of perspectives will enable a better understanding of how the social media revolution is pushing boundaries and challenging anyone involved in the management of people, the most unique of resources available to any organization. Diverse disciplinary views contribute to this book that will be cited in future projects, as well as used in classrooms and other training settings by those closer to the leading edge of adoption and use of these tools.  

Tentative Table of Contents

Introduction: Social Media in Human Resources Management
Tanya Bondarouk and Miguel R. Olivas-Luján

Employer Branding and its Effects on Organizational Attractiveness
Tanya Bondarouk, Huub Ruel and Wendy Weekhout

Managing Entitativity through Social Media
David A. Askay, Anita Blanchard and Jerome Stewart

Personae of Interest - Managers’ Identities and the Online Mirror
Giulia Ranzini and Christian Fieseler

Recruiting Gen-Yers through Social Media: Insights from the Italian Labour Market
Rita Bisola and Barbara Imperatori

Social Media and Recruitment: a Delphi Study
Aurélie Girard

Social Media as a Mechanism for Engagement?
Emma Parry and Adriano Solidoro

Social Media in Internal Communications: A View from Senior Management
Tanja Sedej and Gorazd Justinek

Social Network Screening: Pitfalls, Possibilities, and Parallels in Employment Selection
Donald H. Kluemper

The Integration of Online Face-to-face Social Networking: The Need for Managerial Reconfiguration
Barbara Imperatori and Dino Ruta

The role of Social Networking Site in the Global Talent Management
Huub Ruël

Towards the Development of a Social Information System Research Model
Opal Donaldson and Evan Duggan

Using Social Media for Job Search: Evidence from Generation Y Job Seekers
Lax Manroop and Julia Richardson